Merchandise will not solve your problems.
Applied Merchandise or wearable finding.
T-shirt. Unisex. 100% cotton.
Warm. Filling. Not the real thing. For those who have made their peace with the substitute and are no longer sure what the original tasted like anyway.
Inside label reads: I ordered it myself. I have no one to blame.
aT-shirt. Unisex. 100% cotton.
For those who do not require a specific reason. Disappointment as a baseline condition, not a response to events. The shirt does not explain itself. Neither do you.
Inside label reads: Disappointment is colourfast.
Issued by The Disappointment Institute, Amsterdam.
About the CollectionMerchandise will not solve your problems. We want to be transparent about that.
It will, however, communicate them. Clearly, efficiently, and without the emotional labour of explanation. The generally disappointed no longer need to introduce themselves. The structurally unimpressed can simply point to their chest.
Shopping, as an activity, is one of the few remaining contexts in which expectation and outcome briefly align. You wanted the shirt. You received the shirt. This is rare. Wear it accordingly.
The Disappointment Institute does not guarantee satisfaction. We do guarantee recognition.
